FASHION FICTION

Jonathan Tschaikowski created the fictional fashion label TSCHAIKOWSKI for his Master of Arts degree at the University of the Arts Bremen.

The performance.

The final presentation was a fashion happening, which was shown in a former cold store of an abandoned factory.

Person walking in a large, empty room, wearing a pink cap, graphic printed poncho, dark pants, and carrying a bag.
Graffiti on wall reading 'DIESER ORT EXISTIERT NICHT' next to a table with papers and tape in a dimly lit room.
A partially open metallic door in a tiled room with a torn poster displaying distorted text and abstract design. The floor has visible dirt, and there is a cord and plug on the ground.
Two framed photographs of people leaning against a wall with tiled white and metal sections, graffiti on the metal surface, and a red 'V' painted on the tiles. The area appears cluttered with miscellaneous items.

The sound.

The track FEEL YOURSELF was produced exclusively for the fashion show and worked like a DJ set. It accompanied the fashion collection throughout the show.

Produced by Luca Diebold, written and performed by Hanna Milo and Malik Ackah-Mensah. Musical support on site Jashy, DJ Simon and Sahra4K.

Analog synthesizer with knobs and buttons in dim lighting

The campaign.

All four campaign images were realised by the following artists without any specifications - they were only asked to adhere to the format and use the TSCHAIKOWSKI logo.

Contributing artists from: Falk Helmbold, Lara Rau, Chulgyun Yoo, Hyunjin Lee and Jeonglim Baek, Madita, Maikel Luka and Kim Heintzen

Abstract torso sculpture wrapped in translucent plastic
Large flames with branches and the word 'tschaikowski' overlaid across the image.
Two people wearing black caps sit together, one covering their face with their hands. Text "tschaikowski" is overlaying the image.
Two people holding hands on a beach at sunset, wearing stylish black clothing, with a red handbag and orange text overlay.

Jump to the next page to discover HAPTIC by Andi Meier