Fashion fiction. The show.
TSCHAIKOWSKI functions as a fictitious label created by designer and namesake JONATHAN TSCHAIKOWSKI for his Master of Arts degree at the University of the Arts Bremen. The final presentation was a fashion happening, which was shown in a former cold store of an abandoned factory.
The sound.
The track FEEL YOURSELF was produced exclusively for the fashion show and worked like a DJ set. It accompanied the fashion collection throughout the show.
Produced by Luca Diebold, written and performed by Hanna Milo and Malik Ackah-Mensah.
Musical support on site Jashy, DJ Simon and Sahra4K.
The campaign.
All four campaign images were realised by the following artists without any specifications - they were only asked to adhere to the format and use the TSCHAIKOWSKI logo.
Contributing artists from top to bottom:
FALK HELMBOLD, Lara Rau, Chulgyun Yoo, Hyunjin Lee and Jeonglim Baek, KIM HEINTZEN, MADITA BECKER and MAIKEL LUCA
