Sparts is powering change through collaboration.
Uniting skills, ideas, and visions to achieve more together.
Xier
THE MAGAZINE FOR ASPIRING FASHION DESIGN TALENTS
Madita
The artist and muse graces the cover of the first issue of XIER magazine and can also be seen as a model in the magazine. The photos shown here are shot by JOACHIM BALDAUF.
Fashion: Alena Ebbs Keppler, Rosalba Faroqhi and
Marius Moninger
Hairstyling: Shadi Shoaei
Styling support for co-publisher and fashion editor ANKE SCHLOEDER: MAIKEL LUKA.
XIER magazine is designed and co-published by PRINTKULTUR and supported by the Berlin Senate Department for Economics, Energy and Public Enterprises.
Kombinaut
With the architectural image series ‘Redesign Berlin’, KOMBINAUT thematises the constantly reinventing Berlin.
Sebastian Koenig
The longing for a time when the world still seemed to be in order, a time of naturalness, tranquillity and closeness. An analogue time - captured by SEBASTIAN KOENIG. Sebastian himself recently moved back from Berlin to his hometown of Nuremberg and now only temporarily exposes himself to the hustle and bustle of Berlin. He himself lives what he photographs.
Fashion: Shahnoz Bakhtiyorova and Stefan Uhr
Styling: Maikel Luka
Muse: Sandra Treydte / Miha Modelmanagement
Hairstyling: Shadi Shoaei
Maikel Luka x Madita
In his work, MAIKEL LUKA deals with auto-biographical themes such as queer relationships, family heritage and the body in society. He combines different artistic fields such as styling, photography and curation. Maikel dives into the unknown and finds a suitable form by reacting to what is in front of him instead of working according to a fixed scheme. His credo is to show and evoke emotions – as here in this editorial with MADITA.
Fashion: Alena Ebba Keppler, Pegah Musawi Natanzi and Marius Moninger
Styling: Maikel Luka
Hairstyling: Shadi Shoaei
Madita x Leica
At the XIER shoot in Berlin, MADITA tried out the instant camera from LEICA.
“With the ‘Sofort 2’ you can select the best picture and print it out directly (even from your mobile phone). That's really easy for me and takes the pressure off when I'm taking photos. All I have to do is press the shutter button. I can even select filters and hold the result in my hand. The feeling is a big plus. I can collect ideas, freeze and organise scenes, collage, juxtapose and get an immediate overview of the results.”
Leica
THE INSTANT EXPERIENCE
Lisa Marie Asubonteng x Leica
A moment made real – instantly. The LEICA SOFORT 2 invites us to slow down in a world that moves fast. To see, to frame, and to hold onto what matters – the precious personal moments.
LISA MARIE ASUBONTENG doesn’t just take photographs — she preserves emotion. With an instinct for intimacy and an eye for quiet beauty, she captures moments that feel both spontaneous and eternal. Her photography is therefore a perfect match for the campaign of the LEICA instant camera.
Yakushi
SCISSORS FOR LIFE
Sebastian Koenig
Together with PRINTKULTUR, SEBASTIAN KOENIG developed a new visual language for YAKUSHI, the manufacturer of high-quality Japanese hair cutting scissors, that clearly stands out from the competition - it is approachable and emotional.
Richert Beil
NACHLASS AKA ESTATE
Sebastian Koenig x Richert Beil
As the style zeitgeist descended upon the Westend Office, the Berlin-based fashion virtuosos, Jale Richert and Michele Beil, cast an electrifying spell over Berlin Fashion Week. Celebrating their 10 years of groundbreaking fashion narrative, RICHERT BEIL unveiled their AW24 collection to an eager audience. SEBASTIAN KOENIG takes us on a journey to the backstage area of the show NACHLASS aka ESTATE and lets us take part in the extraordinary atmosphere that prevails there.
Frenz
YOUR FACE TELLS THE STORY
Madita x Frenz
Beauty is in front of the eye of the beholder. FRENZ communicates this claim and shows people whose faces tell stories in its ads. Sabine Lewandowski photographed this campaign with Madita, which was increasingly shown in public spaces.
Me & Us
FASHION MAGAZINE
It's a totally different feeling and leads to a unique output when you produce a magazine together as a collective like SPARTS. We can support and inspire each other, as we have expertise in many different areas. Sometimes you are a photographer, sometimes an artist, stylist, muse, hairstylist or model. But first and foremost you are a team worker in a creative alliance.
Excerpts of the fashion magazine for the Berlin University of Applied Sciences / Department of Design and Culture
Tush
MAKING HAIRSTORY
Madita and Falk Helmbold
x Tushmagazine
The two SPARTISTS created a surreal video on the theme of self-expression, change of appearance and identity for the magazine that redefined beauty and fashion since 2005.
Hair: Shadi Shoaei
Make-up & nails: Tanja Gravina
Sound: Sassan Eskandarian
202030 – The Berlin Fashion Summit
CARE AGAINST POVERTY
Kim Heinzen x 202030
They really do exist: clients who are open to artistically ambitious campaigns. As in this case for 202030 - THE BERLIN FASHION SUMMIT, Germany's most progressive platform for interdisciplinary discourse and matchmaking between avant-garde creatives, researchers and the industry. KIM HEINTZEN's artwork from her series CARE AGAINST POVERTY was used as campaign image for the sustainability hub.
Leica
BRUTAL
Falk Helmbold x Leica
The magazine BRUTAL was published by Prof. Andrea Rauschenbusch and Prof. Ursula Zillig of the HfK Bremen in cooperation with PRINTKULTUR, Joachim Baldauf and LEICA. The cover motif by Falk Helmbold was awarded best editorial by Leica and shown at the SYLT ART FAIR by the GEUER & GEUER GALLERY in the exhibition BE A MOVER. This collaboration was one of the initial impulses for the founding of SPARTS.
Discover more images of the SPARTISTS in the GALLERY