Jonathan Tschaikowski

Visual Artist & Fashion Designer

I am not reinventing the world.

But I would like to show that changes within the system can have a positive effect on the way we deal with it. I think that's why all my works have a personal touch - I use them to express my emotions and how I deal with the world.

I work with different media, they expand my language. All my works are fragments, part of a whole. Each work questions the previous one - it is the constant transformation that drives me. There is often a duality that I can't always resolve. For me, it is more important to be able to feel something.

View of mountains through an airplane window with large overlapping letters.
Airline boarding pass for a flight from Split to Frankfurt with Croatia Airlines.
blue sky with clouds, contrail, and silhouette of trees
Text message in German saying every time they see a plane, they think of someone.
A bitten dark chocolate bar held by a hand with a partially unwrapped foil packaging.
Brutalist architecture building with parked cars and trees, captioned "I LOVE BRUTALISM BUT ONLY ON ARCHITECTURE."
Screenshot of German text messages discussing plans to call and arrange time to talk, with flexible options for Sunday.
Person wearing sunglasses, beanie, and scarf outdoors with buildings in the background.
A black U-lock lies on the ground in front of a metal fence surrounded by greenery, with the word "LOST" in yellow text at the bottom.
Two cocktails on a floral placemat at a restaurant table, one garnished with a lemon twist and the other with a cherry, accompanied by a fork, knife, and empty glass.
View through an airplane window showing a clear blue sky and partial airplane wing.
Receipt from Auto Kolodvor Split detailing transport service charges, with QR code at the bottom.

Excerpts of the EX zine

“I love brutalism –
but only on architecture.”

EX is the visual documentation of an attempt to revive a relationship.

Other stories.

JONATHAN TSCHAIKOWSKI is a teller of true stories in his photographs and videos. Stories that open up very personal perspectives that the artist shares with us. Jonathan is a modern narrator whose forms of expression include photography, video and fashion.

Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski
Sparts, Jonathan Tschaikowski

Excerpts from the series IG STORY

FASHION FICTION

Jonathan Tschaikowski created the fictional fashion label TSCHAIKOWSKI for his Master of Arts degree at the University of the Arts Bremen.

The performance.

The final presentation was a fashion happening, which was shown in a former cold store of an abandoned factory.

Person walking in a large, empty room, wearing a pink cap, graphic printed poncho, dark pants, and carrying a bag.
Graffiti on wall reading 'DIESER ORT EXISTIERT NICHT' next to a table with papers and tape in a dimly lit room.
A partially open metallic door in a tiled room with a torn poster displaying distorted text and abstract design. The floor has visible dirt, and there is a cord and plug on the ground.
Two framed photographs of people leaning against a wall with tiled white and metal sections, graffiti on the metal surface, and a red 'V' painted on the tiles. The area appears cluttered with miscellaneous items.

The sound.

The track FEEL YOURSELF was produced exclusively for the fashion show and worked like a DJ set. It accompanied the fashion collection throughout the show.

Produced by Luca Diebold, written and performed by Hanna Milo and Malik Ackah-Mensah. Musical support on site Jashy, DJ Simon and Sahra4K.

Analog synthesizer with knobs and buttons in dim lighting

The campaign.

All four campaign images were realised by the following artists without any specifications - they were only asked to adhere to the format and use the TSCHAIKOWSKI logo.

Contributing artists from: Falk Helmbold, Lara Rau, Chulgyun Yoo, Hyunjin Lee and Jeonglim Baek, Madita, Maikel Luka and Kim Heintzen

Abstract torso sculpture wrapped in translucent plastic
Large flames with branches and the word 'tschaikowski' overlaid across the image.
Two people wearing black caps sit together, one covering their face with their hands. Text "tschaikowski" is overlaying the image.
Two people holding hands on a beach at sunset, wearing stylish black clothing, with a red handbag and orange text overlay.

Jump to the next page to discover Falk Helmbold